#291 OverallTravel & Hospitality
T

Tru by Hilton

Tru by Hilton is a midscale hotel brand focusing on a modern, value-conscious experience for both business and leisure travelers. It features functional rooms, vibrant public spaces, and complimentary amenities like Wi-Fi and breakfast.

Key Metrics

Min Investment
$12,767,064
Total Units
319
Total Operators
319
Royalty Fee
5% of gross room revenue
Founded
2016

Financial Requirements

Liquid Capital Required

$85,000

Net Worth Required

$12,767,064

Franchise Fee

$100,000

Total Investment

$12,767,064 - $18,572,795

Recent News

"Tru by Hilton continues its rapid expansion, boasting over 300 open hotels globally as of May 2025. The brand recently introduced a refreshed prototype design to enhance flexibility and the guest experience, alongside significant global growth with debuts in new regions like Vietnam. New hotel openings, such as the one in Norwalk Des Moines in late 2025, underscore its ongoing development momentum."

Operations & Support

Training Provided

  • Initial Training: 2 weeks
  • On-site Training Available
  • Ongoing Support

Terms & Agreement

  • Term Length: 10 Years (Renewable)
  • Territory Protection: Available
  • Absentee Ownership: Not Allowed

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Quick Facts

Headquarters7930 Jones Branch Drive, McLean, Virginia 22102
Operating RegionsWorldwide
Social Profiles
Franchising Since2016
FinancingThird-party
Veteran DiscountNo