"Competition is for losers." Evaluate your franchise opportunity against Peter Thiel's principles of monopoly power, contrarian value, and durability.
0 = Commodity, 10 = 10x Better/Patented
0 = Generic, 10 = The only name in the category
0 = No protection, 10 = Absolute monopoly
0 = Nobody talking about it (Good), 10 = Everyone buying it (Bad)
0 = Easily replaced, 10 = Impossible to automate/digitize
0 = Linear effort, 10 = Exponential growth potential
Dangerous. You are competing away your profits. Proceed only if you have a massive operational edge.