Key Metrics
Min Investment
$95,892,590
Total Units
9,600
Total Operators
9,600
Royalty Fee
6% of gross room revenues
Founded
1927
Financial Requirements
Liquid Capital Required
$28,767,777
Net Worth Required
$95,892,590
Franchise Fee
$120,000
Total Investment
$95,892,590 - $158,033,990
Recent News
"In late 2025, Marriott terminated its licensing agreement with Sonder Holdings, a partner operating under the 'Sonder by Marriott Bonvoy' brand, leading to travel disruption and negative customer sentiment. Additionally, in October 2024, the FTC took action against Marriott and Starwood for security failures resulting in multiple data breaches."
Operations & Support
Training Provided
- Initial Training: 2 weeks
- On-site Training Available
- Ongoing Support
Terms & Agreement
- Term Length: 10 Years (Renewable)
- Territory Protection: Available
- Absentee Ownership: Not Allowed
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Quick Facts
Headquarters7750 Wisconsin Ave. Bethesda, MD 20814
Operating RegionsWorldwide (143 countries and territories)
Social Profiles
Franchising Since1927
FinancingThird-party
Veteran DiscountNo