#139 OverallLodging & Hospitality
C

Comfort Inn

Comfort Inn is the flagship upper midscale hotel brand of Choice Hotels, known for its 'Rise & Shine' prototype and strong brand awareness. It offers a cost-effective development model backed by a multi-billion dollar investment.

Key Metrics

Min Investment
$4,472,670
Total Units
2,200
Total Operators
2,200
Royalty Fee
5%
Founded
1981

Financial Requirements

Liquid Capital Required

$1,000,000

Net Worth Required

$3,000,000

Franchise Fee

$50,000

Total Investment

$4,472,670 - $8,152,272

Recent News

"The brand is focused on its 'Rise & Shine' prototype and a sharpened brand identity, backed by a $2.5 billion strategic investment from Choice Hotels and Comfort owners. The parent company, Choice Hotels, is reporting strong global growth in franchise agreements and pipeline in 2024-2025."

Operations & Support

Training Provided

  • Initial Training: 2 weeks
  • On-site Training Available
  • Ongoing Support

Terms & Agreement

  • Term Length: 10 Years (Renewable)
  • Territory Protection: Available
  • Absentee Ownership: Not Allowed

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Quick Facts

Headquarters1 Choice Hotels Circle, Suite 400, Rockville, MD 20850
Operating RegionsGlobal
Social Profiles
Franchising Since1981
FinancingThird-party
Veteran DiscountNo